Picnooga

Description

Title: Central Koke Company, Dope, soft drink, East Main Street, Cowart Street, 1914, receipt

Catalog Number: 2017.025.0001

Date (Years): 1914

Description:

With the success of Coca-Cola came a score of soft drink makers jumping on the coca leaf bandwagon. The Central Koke Company was one of them. A full 153 cases of trademark infringement against Coca-Cola filed in 1916. Estimates of the number of Coca-Cola imitators were as high as 7,000. The Koke Company of America went all the way to the Supreme Court in 1920. The court ruled in favor of Coca-Cola but overturned a lower court's decision to refrain from using the trademark, Dope. By the 1910s. the public became accustomed to calling Coca-Cola, "COKE" or even in some cases, "Dope" due to its reputation for using cocaine in their recipe.

Ironically, this 1914 receipt warns about those misusing their trademark KOKE. WOKE, and DOPE.

NOTICE: Our customers will please notify US or the INDUSTRIAL SURETY CO., of NEW YORK of any infringements on our trade-marks 'WOKE" or "DOPE" or of anyone substituting any other beverage on calls for "KOKE" or "DOPE." This is a violation of the Federal Laws, and we will prosecute any and all persons who thus infringe upon our rights, to the fullest extent of the law.

KOKE COMPANY OF AMERICA, J. C. MAYFIELD, President.

5c Everywhere—Fountains or Bottles

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