Picnooga

Description

Title: The Krystal Co., K. W. Henderson, Vice President, business card

Catalog Number: 2017.043.0001

Date (Years): 1951-1960

Description:

The Krystal Co.
Chattanooga, Tenn
K. W. Henderson, Vice President
General Offices
701 Cherry Street
AMherst 6-1112

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KRYSTAL – A HISTORY OF GREAT TASTE

It was on October 11, 1932, when the nation’s first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga, Tennessee amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that was kept spotlessly clean, provided courteous service and offered a good meal at the lowest possible price. Proving this theory true, the restaurant’s first customer, French Jenkins, ordered six Krystals and a cup of coffee, all for the bargain price of 35 cents.

The restaurant became an overnight success with customers flocking to the small building to savor hot-off-the-grill Krystals and sip freshly brewed coffee from thick china mugs. Those not lucky enough to snag a seat would order sacks full of Krystals to take with them, making Krystal a pioneer in the business of good food “to go.”

Source: http://krystal.com/our-story/

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