Picnooga


Title: The Krystal Food Favorites menu, 12 cent burgers

Catalog Number: 2017.023.0001

Date (Years): 1961-1970

Description:

Four-page menu for The Krystal “Food Favorites”. The menu cover is red and on the face page features a drawing of the original Krystal restaurant. The back page lists the cities and states that Krystal restaurants can be found. The interior pages list the breakfast specials, drinks and 2-way fresh coffee, sandwich favorites, desserts, and waffles. The menu highlights the Krystal Famous Hamburger that sold for 12 cents. The interior pages have red borders with a cream colored body. The text is red.

KRYSTAL – A HISTORY OF GREAT TASTE

It was on October 11, 1932, when the nation’s first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga, Tennessee amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that was kept spotlessly clean, provided courteous service and offered a good meal at the lowest possible price. Proving this theory true, the restaurant’s first customer, French Jenkins, ordered six Krystals and a cup of coffee, all for the bargain price of 35 cents.

The restaurant became an overnight success with customers flocking to the small building to savor hot-off-the-grill Krystals and sip freshly brewed coffee from thick china mugs. Those not lucky enough to snag a seat would order sacks full of Krystals to take with them, making Krystal a pioneer in the business of good food “to go.”

Source: http://krystal.com/our-story/

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